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July 23, 2015
11:30AM - 1:00PM

The Future of Retail

E-Commerce & Omni-Channel Retailing

Citrus Club, 255 S. Orange Avenue, Downtown Orlando

Thursday, July 23rd
11:30AM-12:00PM Registration & Networking  |  12:00-1:00PM Program & Lunch 
The Citrus Club, 255 S. Orange Avenue, 18th Floor

Join us for a discussion about the future of retail with a focus on e-commerce and omni-channel retailing, and their practical implications in retail real estate.

What is Omni-Channel retailing?

•  Omni-Channel Retailing is the creation of a seamless shopping experience that is centered on the consumer, enabling them to interact with a retailer on any device for any transaction through any channel (brick & mortar, e-commerce, mobile app, social media, etc.)
• For example, someone could use it in a sentence like this: “We leveraged an omni-channel retailing strategy by pushing our ‘Buy Online, Pick Up In Store’ campaign on our social media platform and saw a 25% increase in sales for this quarter.”
• Customers are demanding the ability to have more information available to them, especially via social media and on their mobile devices.  This enables them to shop on the go, and they are getting more comfortable with making purchases in different places, such as in stores or on mobile apps.
• Customers who use more than one channel to buy things (omni-channel shoppers) are shown to spend significantly more over their lifetimes than those who only use one channel (like only shopping in stores, or only shopping online).
• A practical example of this in real life is Office Depot: Office Depot uses local inventory ads (LIA) from Google Shopping.  As customers search for office products on their phones, Office Depot products appear in Google Shopping ads that reflect actual local store inventory and where the nearest store is located.

Our Panel:
Gabriel Cabrera
Senior Omni-Channel Strategist, e-Commerce, Mobile | Avon Products

Hyunjoo Oh, Ph. D
Research Director | David F. Miller Center for Retailing Education & Research, Warrington College of Business Administration, University of Florida

Jennifer Jackson
Research Coordinator | Crossman & Company

Moderator:
Rick Baldocchi, P.E. Vice President | AVCON, Inc.

ONLINE REGISTRATION IS CLOSED. PLEASE CALL 407-227-7461 TO SEE IF THERE ARE SEATS AVAILABLE.  

Program Sponsors:

Who's Attending?

ChristieAlexander, NAI Realvest

Matt Alexander, Experience Orlando

Dustin  Bowersett, Colliers International

Craig Caswell, Common Sense Office Furniture

Mark Chmielarski, Greenspoon Marder Law

Sydnie Cobb, Crossman & Company

Terry Delahunty, Law Offices of Terence J. Delahunty, Jr. Esq.

Michelle Deschamps, Oviedo Mall

Margaret Donaldson, Neiman Marcus

Todd Davis, Colliers International

BrookeEdge, DCT Industrial

Ashlee Figg, KAST Construction

Anjali Fluker, Orlando Business Journal

Gabriele Gannaway, Neiman Marcus

Billy Giovanetti, Cite Partners

Brian Glassman, Mulligan Constructors

Paul Graham, J. Raymond Construction

Justin Greider, JLL

Trevor Hall, Colliers International

Genny  Hall, Colliers International

Jim Hamil, Terracon Consultants, Inc.

Keith Harwell, Cuhaci & Peterson

Matt Hoopfer, The Villages

Geno Jarquin, The Villages

Nick Jones, Colliers International

ChristinJones, Colliers International

Matthew Jurenko, Iberia Bank

John Kelly,  DRMP, Inc.

Claire Kelly, Colliers International

Ray Kilmer, Commercial Roofing Consultants

Kameron Knowlton, BMO Harris Bank

Todd Kobrin, Shutts & Bowen

Joe Kolb, VHB

David Lenox, Greenspoon Marder Law

GeorgeLivingston, NAI Realvest

Kevin Logue, The Loop

Gail Lyon, DynaFire

Tyler McCurdy, Fly High Media LLC

Wilson McDowell, Cite Partners

Deborah Mickler, Colliers International

Donna More, Attorneys' Title Fund Services, LLC

Lee Morris, Colliers International

Kane Morris-Webster, Colliers International

Georgiana Moser, Wells Fargo

Joe Neal, VHB

Brian Olivi, Oviedo Mall

Eric Penaranda,DCT Industrial

David Perez, Cushman & Wakefield

Antonino Poma, Colliers International

Jeff Robbins, Consolidated Tomoka Land Co

Jorge Rodriguez, Colliers International

Nadia Seerattan, Suntrust

Larry Smith, DRMP, Inc.

Karen Talley, Growth Spotter/Orlando Sentinel

Betsy VanderLey, DRMP, Inc.

RJ Walker, Hawkins Construction

Todd Watson, DCT Industrial

Robin Word, Averett Warmus Durkee

John Worrell, Cite Partners

Questions?  Call 407-227-4761 or email admin@naiopcfl.org.

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